Speaking of beer, we should not be unfamiliar, but we have not thought of beer can also be the same as with the red wine drink, but also like fruit juice drinks have different tastes can choose? Reporters last week to participate in the Pearl River Beer Organization of the snow Fort brewing beer tasting, rich fruit fruity white beer, red roses of red beer, as well as coffee flavor of the stout, each one is very unique, distinguish Degree is very high.
In recent years, as consumers tastes more and more diversified, the traditional type of super-channel beer has been unable to meet consumer discerning taste, and refined beer such as high-end beer more and more consumers. Recently, the relevant person in charge of Zhujiang Beer said that the positioning of fine brewed beer re-planning, in addition to the red, white and black 3 fine brewed beer, including cherry flavor 8 new flavors of beer brewing will be launched, and plans this year Built within a fine beer brewery experience center.
Fine beer brewing growth rate of up to 40%
Fine brewing beer is gradually swept the entire domestic market, widely sought after by consumers. Senior beer experts Fang Gang, the United States in the last 10 years began to brew beer brewing development, the concept of fine beer brewing in China in 2010 after the beer lovers began to appear, and the last two years, the major beer companies gradually To create fine brewed beer.
Fang Gang stressed that the future of brewing beer will be one of the fastest growing beer category, the growth rate will be significantly faster than imports of beer and traditional beer. At present, the United States has accounted for 12% of the fine beer, the share of China's fine brewing road is very long, a lot of space.
"Fine brewed beer is synonymous with high-end beer, representing the formula, taste, raw materials are very high." China Institute of brand food and beverage industry researcher Zhu Dan Peng pointed out that the current fine brewing beer accounted for 10% of the national market. The whole brewing beer development rate of 40% to 50%, in general, the future development of space will not be less than 40% growth rate. "Optimistic about the development of fine brewing beer, especially in the high-end market share will account for about 30%."
Information from the mechanical and electrical integration feed machinery manufacturers Yangzhou Li Ding Systems Engineering Company Limited